Caruban Proceeding

VISUAL AND TEXTUAL MEANINGS IN SKINCARE POSTERS: A MULTIMODAL APPROACH TO BRANDING STRATEGY

Indah Wulandari — 2024-12-05

This study analyzes the visual and textual meanings in skincare product advertising posters using a multimodal approach to understand the applied branding strategies. By applying Kress and van Leeuwen's multimodal theory, this research explores how images, color schemes, typography, and text work together to convey brand identity and attract consumers. Qualitative methods were used to analyze posters of well-known skincare brands, identifying the interaction between visual and linguistic components. The results indicate that visual and textual elements play a crucial role in reinforcing brand messages, shaping consumer perceptions, and enhancing brand loyalty.

PEMBENTUKAN WAKAMONO KOTOBA DENGAN UNSUR MAZEGAKI PADA POSTINGAN DI SOSIAL MEDIA X

Tirta Nirmaya Alifia — 2024-12-05

This research aims to analyze wakamono kotoba containing katakana and kanji elements on social media X. This is because influenced by developments and the massive use of social media. The phenomenon that occurs is the emergence of language variations, one of them is the variation in the formation of wakamono kotoba. The use of wakamono kotoba by teenagers as a language in a group seems friendly and relaxed. As a result, it makes foreign language learners not familiar because 2 types of Japanese letters, which are kanji and katakana become 1 word, and this formation is rarely taught in language textbooks. The methods used by the author in analyzing the data are the observation method and the qualitative descriptive research method with the data source from the post on social media X. In the results of this research, the author found the process of forming wakamono kotoba based on word class, there are shortening of words (shouryakugo), English-based (gairaigo), and writing hiragana words into katakana. The meaning of wakamono kotoba based on elements are based meaning and the extended meaning of the words that form it.

TINDAK TUTUR ILOKUSI PADA IKLAN MINUMAN CHANNEL YOUTUBE サントリー KAJIAN PRAGMATIK

Khoirunisa Khoirunisa — 2024-12-05

This study aims to determine the locutionary speech act in an advertisement sourced from the santorii youtube channel. Data was taken from the section https://youtu.be/nEo-KzPZWnE?si=nSRYXkDFqZDyCIn9 the reason for choosing the channel is because the discussion of the advertisement is interesting in terms of font, color, and interesting advertising promotion, where there are 2 animated children’s characters and 1 animated cat character who will explain the bad effects of drinking alcohol at the age of under 20 years. Therefore, I chose the channel as a source of data that I used in this study. The method used is simikatcat, by observing the conversation of the character then the author makes a conversation script. Speech acts are divided into 5 types, namely: 1) assertive (dangenteki), 2) directive (shijiteki), 3) commissive (genmeiteki), 4) expressive (hyoushutsuteki), 5) declaration (sengenteki).

DIALECT VARIATION IN EVERYDAY COMMUNICATION IN MAJALENGKA: A SOCIOLINGUISTIC STUDY OF SUNDANESE LANGUAGE USE

Desi Anggraeni — 2024-12-05

Examining dialect variance in daily communication in Majalengka, West Java, is the goal of this study. Understanding how Majalengka residents utilize the Sundanese dialect variant in daily communication and investigating the factors that affect its usage are the primary goals of this study. This study employs a sociolinguistic method, which examines the connection between language and society. Participants in the survey and interview methods come from a variety of social backgrounds and educational levels in Majalengka. In the first phase of this investigation, data was gathered through participant interviews and recordings of normal conversations. The dependent and independent variable analysis approach was then used to qualitatively assess the data. It is anticipated that the study's findings would demonstrate the Sundanese dialect variance that Majalengka uses in daily conversation. The social and linguistic elements that affect the usage of this dialect variation will also be disclosed by this investigation. The study's conclusions can help us better understand how the Majalengka region uses dialect variances in daily communication. It is anticipated that the results of this study would support the preservation and upkeep of the Sundanese language and serve as a foundation for the creation of suitable teaching and learning methods for Sundanese for upcoming generations. It is anticipated that this study will make a substantial addition to the field of sociolinguisti, particularly in the area of comprehending Sundanese dialect differences. Furthermore, the findings of this study can serve as a guide for future investigations on dialect differences in Indonesian regional languages.

VISUAL AND VERBAL SYNERGY IN THE PROMOTION OF FAMOUS INDONESIAN SKINCARE BRANDS ON INSTAGRAM: A MULTIMODAL DISCOURSE ANALYSIS

Muhamad Rendi — 2024-12-05

Professional entrepreneurs take advantage of technological developments to develop their companies by increasing profits and branding in digital businesses. In recent years, Indonesians have grown increasingly interested in Korean culture, particularly K-pop, K-drama, and Korean beauty. In this regard, this study investigates the visual and linguistic aspects utilized in commercials for popular Indonesian skin care brands that feature Korean worldwide celebrities as Brand Ambassadors. The aim of this research is to delve deeper into how several elements construct representational meaning to attract consumers, through promotional media on digital platforms. Data were gathered from the official Instagram accounts of several Indonesian skin care products, including Scarlett Whitening, Nuface, Y.O.U Beauty, Avoskin, and Whitelab. In order to evaluate visual and verbal components, this study use descriptive qualitative research methodologies, formulating on Cheong's (2004) Generic Structure Potential (GSP) framework and Kress and Van Leeuwen's (2006) Visual Grammar framework. The findings show that the Lead is the most common and persuasive visual element, with a congruent Display. Tags are the most common parts in the verbal component, while Announcements contain general information. The add-on is mentioned in the Instagram post, the verbal logo depicts the Emblem, and there is nothing Call-and-Visit.

ILLOCUTIONARY ACTS IN “MODERN VILLAINESS: IT'S NOT EASY BUILDING A CORPORATE EMPIRE BEFORE THE CRASH VOL. 5”, A STUDY OF ASSERTIVE AND DIRECTIVE SPEECH ACTS IN CORPORATE AND POWER DYNAMICS

Fariz Ahmad Luthfi — 2024-12-05

This research explores the use of illocutionary acts in the light novel Modern Villainess: It's Not Easy Building a Corporate Empire Before the Crash Vol. 5. The study identifies five types of illocutionary acts—assertives, directives, commissives, expressives, and declarations—in Critical conversations. Through qualitative analysis, the research revealed that among such varieties, assertives and directives Dominate interactions, especially within business negotiations and personal power struggles. Each speech act represents the character dynamics and plot development of the story. The most frequent speech acts are directives and assertives. These include commands within a corporate context and utterances stating authority over the matter. From this, one should be able to derive how language is used to influence and shape relationships in the story.

SEMIOTIC ANALYSIS OF THE SUMALA MOVIE POSTER THROUGH SAUSSURE'S THEORY

Pipit Pitriyani — 2024-12-05

This research aims to analyze the poster of the movie Sumala using Ferdinand de Saussure’s semiotic theory. The purpose of this analysis is to understand how the visual and textual elements of the poster convey meaning to the audience. The study employs a qualitative method, focusing on the concepts of signifier, signified, and sign. The findings show that the poster's use of dark colors, the image of a girl holding a knife and a severed head, and the Javanese text contribute to creating a sense of fear and mystery, appealing to local cultural context and horror genre conventions. The poster’s combination of linguistic and visual signs is effective in establishing the horror theme and cultural relevance. This article further discusses how Saussure's theory helps in interpreting the symbolism and communication strategies used in the poster.

ANALYSIS OF HATE SPEECH AGAINST MARSELINO FERDINAND PHILIPPHUS IN THE COMMENTS OF AN INSTAGRAM POST

Moch Ibnu Latifudin Baihaqi — 2024-12-05

This study aims to analyze hate speech against Marselino Ferdinand Philipphus, an Indonesian national football player, in the comments section of an Instagram post. Using a qualitative research method with a pragmatic and speech act approach, this study focuses on identifying illocutionary speech acts in comments. Using Searle's Speech Act Theory, this study categorizes forms of hate speech, such as insults and defamation, and analyzes Their communicative intent behind them. Data collected through screenshots of comments with the highest engagement are classified based on the illocutionary act and the relevant legal framework. These findings highlight the prevalence of harmful language in online interactions and provide insight into the type of illocutionary acts used.

PENGARUH MEDIA KOMIK DI MADING TERHADAP KREATIVITAS SISWA DALAM KARYA SENI

Wawa Tilawatila — 2024-12-05

Pendidikan adalah upaya yang disengaja dan terstruktur untuk menciptakan lingkungan belajar dan proses pengajaran. Tujuan dari sebuah Pendidikan ialah agar anak-anak dapat memiliki kemampuan menjadi pribadi yang baik, kecerdasan secara moral, dan juga memiliki keterampilan yang bermanfaat. Dalam pendidikan juga membutuhkan kreativitas. Karena masalah yang ada pada saat ini ialah penurunan kreativitas siswa, dengan itu Peneliti melakukan penelitian ini untuk meningkatkan kreativitas siswa melalui penggunaan media komik di papan informasi dalam pelajaran seni budaya. Sampel yang diambil dalam penelitian ini sebanyak 76 siswa, sampel tersebut hasil dari perhitungan menggunakan rumus slovin, sampelnya adalah siswa/i kelas 5 sekolah dasar di Desa Kertawinangun. Penelitian ini menerapkan pendekatan kuantitatif dengan metode survei, yang mengumpulkan data melalui angket / quesioner. Pernyataan atau pertanyaan dalam angket disusun dalam bentuk kalimat positif dan negatif. Lalu Responden merespon dengan memberi symbol centang (√) pada kolom yang mencerminkan keadaan, pendapat, juga keyakinan mereka. Lalu setelah mendapat data, data tersebut diuji normalitas dan uji hipotesis (uji t) menggunakan SPSS, Statistik Uji Normalitas pengaruh media komik di mading terhadap kreativitas siswa mendapatkan data yang menunjukkan bahwa nilai statistik Kolmogorov-Smirnov adalah sebesar 0,076, df sebesar 76 dan signifikan atau sig. sebesar 0,200 uji ini dapat dikatakan normal karena sig. 0,200 > 0,05. Statistik uji t pengaruh media komik di mading terhadap kreativitas siswa memperoleh data bahwa nilai t (nilai mutlak) sebesar -2,909, df sebesar 75, sig. (2-tailed) sebesar 0,005, mean difference sebesar -2,80671, lower sebesar –4,7288 dan upper sebesar -0,8846.

ANALYSIS SLANG LANGUAGE FOUND IN GROUP WHATSAPP KELOMPOK 2 MULTIMEDIA

Putri Nasyifa Halim — 2024-12-05

Slang language is a common form of communication used by teenagers on social media, including the WhatsApp application. This study aims to analyze the forms of slang used in the WhatsApp group KELOMPOK 2 MULMED, consisting of third-semester students in the Multimedia department. The research identifies slang in the form of abbreviations, acronyms, and words that undergo morphological processes. The method used is observation with reading, note-taking, and documentation techniques from conversations occurring in the WhatsApp group. The study results show that the most frequently used slang types are abbreviations and Indonesian acronyms. Additionally, the research found the use of syllable reduction, and word contractions. The use of slang not only serves to shorten words but also functions as a tool to signify group identity and strengthen social bonds among group members. This study provides insight into the types of slang used by teenagers in digital communication, particularly on the WhatsApp platform.

KANDOUSHI PADA ANIME JUJUTSU KAISEN: SEASON 2 (2023) (KAJIAN SEMANTIK)

Dian Fitri Ghifari — 2024-12-05

This research discusses interjections in the anime Jujutsu Kaisen: Season 2 (2023). In Japanese, interjections are called kandoushi. The purpose of this research is to describe the types, meanings and functions of kandoushi in the anime Jujutsu Kaisen: Season 2 (2023) by using Takano (1984), Masuoka and Takubo (1989) theory. This research uses descriptive qualitative method (Moleong, 2017). Data collection was done through the observation and note taking technique (Sudaryanto, 1993). The research data was obtained from the anime Jujutsu Kaisen: Season 2. The results showed that Jujutsu Kaisen anime: Season 2, researchers identified 14 kandoushi data, each of which has a different meaning and function, such as expressing surprise at something, conveying approval, giving an answer to something, calling someone, or greeting. The data consists of 4 kandou data, 3 outou data, 4 yobikake data, and 3 aisatsugo data. Some of the kandoushi identified, despite being of the same type, can undergo changes in meaning and function depending on the context of the conversation.

SEMIOTICS ANALYSIS OF ROLAND BARTHES COMEDY FILM POSTERS

Kelfin Saputra — 2024-12-05

In the history of Indonesian cinema, comedy films began to appear in the 1950s, along with the production of the first national film directed by Nya'Abbas Akup. In this study the authors used a descriptive qualitative method using Roland Barthes' theory and analyzed to find out the denotative meaning, connotative meaning, and myth of each of these posters. the conclusion of this research is that each poster itself has an implied meaning and can be a lesson for everyday life.

MULTIMODAL DISCOURSE ANALYSIS (MDA) ON WILLY NILLY BY ELLOVVS’ NOVEL

Dini Faujiah Putri — 2024-12-05

A multimodal discourse study of the cover art for Ellovv's book "Willy Nilly," highlighting the ways in which visuals, color, and text work together to reveal deeper ideas and ideologies. The research acknowledges the necessity of comprehending the connection between textual discourse and visual aspects as well as the notable developments in visual communication. The study uses a qualitative approach to investigate how the cover's imagery promotes concepts of development, love, and safety while certain hues, such as pink, allude to femininity and subtle emotional traits. Additionally, the study looks at how language, as a semiotic tool, works with imagery to help readers understand the main ideas of the tale. Using the representation and interaction theories of Kress and Leeuwen, the results show that the cover design functions as a layered text that captures the character dynamics and underlying messages of the book in addition to being an attractive way to introduce it. The goal of the research is to further knowledge of multimodal analysis in literature and offer suggestions for further research in visual rhetoric and social semiotics in a variety of media.

SEMIOTIC ANALYSIS OF ROLAND BARTHES : INDONESIAN THRILLER MOVIE POSTER

Qonita Nailul Awwaliyah — 2024-12-05

Film is a series of pictures taken from moving objects that show continuous movement events, which function as a medium of entertainment, education and message delivery. One of the most popular film genres today is horror films. The film itself cannot be separated from promotional media, one of which is a film poster. In the marketing process, the role of film posters is very important. Therefore, it must pay attention to various visual aspects in the film poster. This article discusses the analysis of horror film posters in Indonesia. The method used in this research is descriptive qualitative method, which uses semiotic analysis with the theory of Roland Barthes (1915-1980) which is used in analyzing the meaning of Denotation, Connotation and Myth in these 5 posters.

VISUALIZATION OF CHARACTERS AND MEANINGS OF SIGNS IN SLEEP CALL MOVIE POSTERS: Semiotic and Dramaturgical Approaches

Gytta Nur Fadhilah — 2024-12-05

Film posters often act as the first media to introduce the themes and nuances of the film to the audience, so the visuals in them are very important in forming the audience's initial expectations. This research examines how the Sleep Call film poster conveys implicit messages through the visual elements used in its design. In this research, Ferdinand de Saussure's semiotic theory is used to identify signs and signifiers that appear on posters, while Erving Goffman's dramaturgical theory is used to understand how the audience might interpret and respond to the visuals displayed. Through qualitative descriptive methods, researchers will assess the extent to which the Sleep Call poster successfully reflects the film's main themes and messages, as well as how these visual elements influence the audience's views and expectations of the film's content. Research findings show that the poster design successfully aligns visual elements with the desired tone and theme, thereby increasing the audience's emotional involvement. Thus, this poster can be considered as an effective promotional medium in attracting the audience's attention as well as forming relevant perceptions of the content of the film Sleep Call.

PENGARUH METODE PEMBELAJARAN OUTDOOR STUDY UNTUK MENINGKATKAN MINAT BELAJAR SISWA DALAM PEMBELAJARAN IPA KELAS IV SDN KEDUNGKRISIK

Hazar Putri Aulia — 2024-12-05

This study aims to determine the effect of outdoor study method on science learning interest of fourth grade students of SDN Kedungkrisik. In this study, researchers used a quantitative approach with a survey design. This research was conducted at SDN Kedungkrisik with a population of 590 students, the sample used in this study was grade IV students totaling 86 students. Based on the analysis of t test data using a significant level of 0.05 (α = 5%) shows a significance value of <0.001 < 0.05 then (H₀) is rejected and (Ha) is accepted, this means that there is a significant effect of the independent variable on the dependent variable. Then ????count is 176.504 and ????????????????????l is 1.66277 then ????count > ????????????????????l (H₀) is rejected and (Ha) is accepted. This means that there is a significant effect of the independent variable on the dependent variable. Thus, it can be concluded that there is a significant influence of the outdoor study method on the interest in learning science of fourth grade students of SDN Kedungkrisik.

ANALYSIS OF PRESUPPOSITION IN TABOO LANGUAGE ON DEDDY CORBUZIER’S PODCAST: A CASE STUDY OF THE ECCA AURA EPISODE

Piyadi Piyadi — 2024-12-05

This research aims to analyze the presuppositions and use of taboo language in Deddy Corbuzier’s podcast episode featuring Ecca Aura. Utilizing Timothy Jay's (1992) theory on taboo language and George Yule's (1996) theory of presupposition, this study explores how these elements function in podcast discourse. The qualitative descriptive method is used with data collected from selected podcast episodes. The analysis identified various types of taboo language, including profanity and derogatory terms, such as "titit," "tolol," and "bangsat," and presuppositions related to social boundaries and communication norms. The results suggest that taboo language in the podcast serves not only as a means of self-expression but also as a way to navigate social norms and stimulate discussion on sensitive topics, such as religion and personal boundaries. This study offers valuable insights for digital media professionals in managing effective communication strategies while avoiding unnecessary controversy in the digital space.

PEMBENTUKAN DAN MAKNA FUKUGOUDOUSHI VERBA 組む KUMU DALAM CUITAN MEDIA SOSIAL X JEPANG

Dhelvi Prananda Safitri — 2024-12-05

This research aims to discuss the formation structure and meaning of fukugoudoushi formed from the combination of the verb "kumu" with other verbs in tweets on Japanese social media platform X. This research is analyzed using Teramura's theory (in Apsari, 2018) and lexical meaning according to Sutedi's theory. (2019). The method in this research uses a qualitative approach according to Creswell's theory (in Rita Fiantika et al., 2022) with note-taking according to Sudaryanto (in Khoirunniyah et al., 2023) as the data collection technique. The data analysis method in this research uses descriptive analysis according to Sugiyono. (dalam Alamsyah, 2016). The research results show that out of the 10 fukugoudoushi found, 2 data have the V-V type where both verbs maintain their meanings. Fukugoudoushi type V-v or front verb that retains its meaning while the back verb disappears was found in 3 fukugoudoushi. Type v-V or the front verb's meaning fades while the back verb's meaning dominates was found in 2 fukugoudoushi, and in type v-v or the meaning from the combination of both verbs produces a new meaning was found in 3.

PENGARUH METODE FUN LEARNING TERHADAP MINAT BELAJAR BAHASA INDONESIA PADA SISWA KELAS 4 SDN 1 SUMBER

Citra Patricia — 2024-12-05

This research is motivated by the use of conventional learning methods by many teachers which causes ineffectiveness in the learning process and minimal student participation. As a result, students' interest in learning is minimal. Therefore, a teaching method that makes students more enthusiastic and excited is needed. The fun learning strategy is expected to see students become more active in classroom participation, increase cohesiveness, and cooperation between students. This study aims to identify the effect of fun learning method on the interest in learning Indonesian language among grade 4 students at SDN 1 Sumber. This study applied quantitative method with true experiment design. This study also involved grade 4A and 4B students as subjects. Class 4B served as the control group using the conventional approach, while class 4A served as the experimental group using the fun learning method. Data collection was conducted in this study through questionnaires, tests, and observations. The test instrument used for this study was a multiple choice test. The results of the study present that the fun learning strategy as a whole affects the learning interest of grade 4 students at SDN 1 Sumber. This is reinforced by the results of the T test at a significant level of 0.05 which shows the value of t-count ≥ ttable, more specifically 2.349 ≥ 1.691. The application of the fun learning method in Indonesian language learning for elementary school students proved to be effective in increasing interest in learning which was previously considered less interesting by students. In addition, this method also improves cooperation and cohesiveness between students, which is rarely discussed in previous studies. This research provides a new contribution in a more interactive and fun approach strategy for elementary school student.

VISUAL AND VERBAL ANALYSIS OF ACTION MOVIE POSTERS

Annisa Alfianinsih — 2024-12-05

This research aims to analyze visual and verbal signs in the movie posters John Wick 2, Mission: Impossible - Ghost Protocol and The Expendables 2, using the semiotic theories of Ferdinand de Saussure and Roland Barthes, as well as Herman Cerrato's color theory. Ferdinand de Saussure's theory distinguishes between "signifier" and "signified" to describe how visual and verbal elements act as signs in the transmission of messages. Roland Barthes' theory emphasizes denotation and connotation, which allows for a deeper analysis to find the meaning behind signs. Finally, Herman Cerrato's color theory was used to determine how the use of color influenced the audience's perspective. The research used a qualitative descriptive method to identify and analyze the visual and verbal signs of the three movie posters. The data were collected by direct observation of visual and verbal elements in the posters and analyzed according to semiotic and color theory. The results of this research show that there are 13 visual and 16 verbal signs identified in three movie posters. Visual signs include characters, weapons, buildings and the background of the poster. Verbal signs include the title of the movie, the sequence of the series, the name of the cast, and other information related to the movie. The analysis of these signs revealed that each poster had different, but complementary visual and verbal features to convey the entire movie's message to the public.