TINDAK TUTUR ILOKUSI PADA IKLAN MINUMAN CHANNEL YOUTUBE サントリー KAJIAN PRAGMATIK

Abstract

This study aims to determine the locutionary speech act in an advertisement sourced from the santorii youtube channel. Data was taken from the section https://youtu.be/nEo-KzPZWnE?si=nSRYXkDFqZDyCIn9 the reason for choosing the channel is because the discussion of the advertisement is interesting in terms of font, color, and interesting advertising promotion, where there are 2 animated children’s characters and 1 animated cat character who will explain the bad effects of drinking alcohol at the age of under 20 years. Therefore, I chose the channel as a source of data that I used in this study. The method used is simikatcat, by observing the conversation of the character then the author makes a conversation script. Speech acts are divided into 5 types, namely: 1) assertive (dangenteki), 2) directive (shijiteki), 3) commissive (genmeiteki), 4) expressive (hyoushutsuteki), 5) declaration (sengenteki).