ANALYSIS OF PRESUPPOSITION IN TABOO LANGUAGE ON DEDDY CORBUZIER’S PODCAST: A CASE STUDY OF THE ECCA AURA EPISODE

Abstract

This research aims to analyze the presuppositions and use of taboo language in Deddy Corbuzier’s podcast episode featuring Ecca Aura. Utilizing Timothy Jay's (1992) theory on taboo language and George Yule's (1996) theory of presupposition, this study explores how these elements function in podcast discourse. The qualitative descriptive method is used with data collected from selected podcast episodes. The analysis identified various types of taboo language, including profanity and derogatory terms, such as "titit," "tolol," and "bangsat," and presuppositions related to social boundaries and communication norms. The results suggest that taboo language in the podcast serves not only as a means of self-expression but also as a way to navigate social norms and stimulate discussion on sensitive topics, such as religion and personal boundaries. This study offers valuable insights for digital media professionals in managing effective communication strategies while avoiding unnecessary controversy in the digital space.