SEMIOTIC ANALYSIS OF ROLAND BARTHES : INDONESIAN THRILLER MOVIE POSTER

Abstract

Film is a series of pictures taken from moving objects that show continuous movement events, which function as a medium of entertainment, education and message delivery. One of the most popular film genres today is horror films. The film itself cannot be separated from promotional media, one of which is a film poster. In the marketing process, the role of film posters is very important. Therefore, it must pay attention to various visual aspects in the film poster. This article discusses the analysis of horror film posters in Indonesia. The method used in this research is descriptive qualitative method, which uses semiotic analysis with the theory of Roland Barthes (1915-1980) which is used in analyzing the meaning of Denotation, Connotation and Myth in these 5 posters.