SEMIOTICS ANALYSIS OF ROLAND BARTHES COMEDY FILM POSTERS

Abstract

In the history of Indonesian cinema, comedy films began to appear in the 1950s, along with the production of the first national film directed by Nya'Abbas Akup. In this study the authors used a descriptive qualitative method using Roland Barthes' theory and analyzed to find out the denotative meaning, connotative meaning, and myth of each of these posters. the conclusion of this research is that each poster itself has an implied meaning and can be a lesson for everyday life.